Mertz Design Studio

When I began at Mertz Design Studio, a primary goal was to rework their original 3D-rendered logo (below) into a simpler design. This new logo was developed to communicate the studio's spectrum of capabilities and client-friendly pliability. A custom typeface, business cards, capabilities icons and promotional materials were developed as well.

old mertz logo website.jpg
Capabilities icons from left to right: Industrial Design, Graphic Design, Motion Design, Interactive Design, Environmental Design, Visualization

Capabilities icons from left to right: Industrial Design, Graphic Design, Motion Design, Interactive Design, Environmental Design, Visualization